Search Engine Optimization
Search engine optimization can get your business found on organic search for the keyword best describing your business on Google, Bing, and other search engines.
Before you do anything, you have to research what keywords you should target. This step is vital to SEO. If you focus your efforts on the wrong keyword, you have done months of useless works. This steps may only take a few hours in the beginning, but we repeat this steps regularly to ensure we have chosen the best keywords possible. Based on several factors the keywords may have to be changed based on future keyword research.
Understanding where you stand compared to your competitors is important. Before the keyword research, you have to know everything about the website. Has someone done SEO before? What is the quality of the content? Any backlinks? Pages indexed? Website speed? There is a lot to be checked when performing an SEO audit. Once you have completed the audit, you will have to analyze the results and determine what your next action will be.
On-page SEO is more than adding your keyword everywhere today. It is much more complex than that. There are several On-site SEO factors like URL structuring, internal linking, outbound linking, LSI keywords, social sharing incentives, and more. Often, marketing agencies focus on factors that are seen by search engine crawlers, instead of the user. Little do they know that user experience is vital for On-site SEO. If the landing page has great content, but does not present that content accordingly, users will bounce from the website. When a landing page has a high bounce rate, Google determines that the website, regardless of the content, is not answering the searchers’ query. Providing the answer and presenting it is more important than making sure the website has an H1 tag.
Linking building is difficult. Well, link building that seems natural and authoritative is difficult. Off-page SEO is, simplest form, is getting a website to link to your website. Not all links are equal, however. If you get a link from an authoritative website in your industry, that is more valuable than getting a link from your friends’ personal blog.
Seeing how well your website in the SERP’s is the only indication if you are making progress. Hard work does not always mean results, which is why it is vital to see what keywords your website is ranking for. Often, your website may be ranking for keywords you did not target but may be a great keyword. Most importantly, these SEO tools are important for reporting the results of the campaign. Jayflre uses several tools, that all have different metrics, for the most accurate report for SEM, SEO, & SMM.
What You Need To Know
Search Engine Optimization is the process of affecting the visibility of a website. This involves content creation, UI/UX design, keywords, and more. Basically, we make sure your website is optimized for the keywords that best describes your industry.
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