Data Analysis

The process of collecting, processing, and reporting data is critical for digital marketing. Jayflare uses only the best tools to provide you with an accurate report about your website performance.

Google Analytics

Google Analytics is the standard for collecting and analyzing data about for the majority of websites. Why use Google Analytics compared to IBM or Adobe analytics? It is very powerful, free, and has a simple user interface that makes data easy to interpret data. After some time with Analytics, you will fully understand your Google Analytics ABC’s (Acquisition, Behaviour, and Conversions). Acquisition displays how a user was obtained from a source. Behaviour shows how the user navigated the website. Conversions present what users converted and why. Knowing all three stages are important for data analysis.

Google Tag Manager

Imagine Google Analytics, but twice as powerful and you have Tag Manager. Now, it is rare tag manager is used on small business websites because Tag manager is meant for enterprise websites with hundreds of pages and millions of users. Google Tag Manager is great for those who want tags on their website without making changes to the page. With GTM, you have full control to see where users click and everything about that user. Unlike Google Analytics, Tag Manager is not needed, instead, it is used for large e-commerce websites to improve SEO, landing page optimization, and CRO.

Data Studio

Reporting is made simple with Data studio. Often, Google Analytic report are confusing for some business owners that just want to see the basics. Data studio imports all Google Analytic data into an easy to read report. This is just one of the tools Jayflare uses for reporting. Having a simple digital marketing dashboard is important for our clients. Often, a real-time data studio report is on display in offices across Canada. The report can display e-commences sales, SEO ranking, Pay-per-click reports, website technical report and more.

SERP Tracking

To get the best results, Jayflare uses multiple SEO ranking tools to improve your chances of appearing in the search engine result pages. We Ahrefts and SEMrush to get the most accurate results of your current SERP’s ranking. Often, when analyzing this data, new keywords are discovered that may be a potential target keyword that will help your business. The more relevant keywords that are on the first page on Google, the more likely your organic traffic will increase. More traffic, the more conversions that come with it.

Key Performance Indicators

Key Performance Indicators (KPI) is the business metric you care about the most. One of three KPI’s most small business owners focus on for their website is Return On Marketing Investment (ROMI). The rule of thumb is if you make 100% back of what you spent on your marketing campaign, that is a successful campaign. Unlike most marketing, digital marketing is easy to measure results and ROI. Second is Customer Acquisition Cost (CAC). CAC is total marketing cost minus the number of new customers. That will be the amount each customer cost to acquire a customer. Keyword performance is third for small business owners that are paying for SEO. Knowing exactly where your keywords are performing in the search engine result pages are a great (however, not the only) indication of how well your SEO is working.

Data Analysis

What You Need To Know

The process of collecting, processing, and reporting data is critical for digital marketing. Jayflare uses only the best tools to provide you with an accurate report about your website performance.

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Website Audit

An analysis of all that can affect your website from being visible to search engines. This includes robots.txt, sitemap, website speed, HTML and PHP erros.

SEO Audit

On-site seo & backlink analysis. This includes indexing pages, broken links, spam links, duplicate content, redirection errors, and more. A full summary report will be included.

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